Mar 2
Consumer behavior is evolving, and businesses that adapt will see stronger brand engagement and customer loyalty. Our new 2025 Behavioral Trend Report highlights four key shifts shaping purchasing...
Continue ReadingJan 22
In today's competitive landscape, businesses are constantly looking for innovative ways to strengthen their brand, boost employee engagement, and build customer loyalty. One powerful, often underut...
Continue ReadingDec 26, 2024
As the year winds down, brands are gearing up for the winter season-a critical time for making an impact through promotional products. Winter 2024-2025 is shaping up to be all about sustainability,...
Continue ReadingNov 12, 2024
In our fast-paced world, it may seem surprising that the importance of paper planners and stationery items is more relevant than ever. In truth, there's a vibrant, exciting, and contemporary side t...
Continue ReadingOct 25, 2024
Understanding NYE trends can help them create memorable experiences that resonate with guests. Here's a look at what's trending for events as we head into 2025, and how branded merch can elevate...
Continue ReadingAug 28, 2024
The promotional products landscape is evolving to meet the shifting demands and preferences of consumers. In fact, the latest trends for fall and winter reflect a growing emphasis on emotional well...
Continue ReadingAug 13, 2024
Ah, the holiday season-a time of twinkling lights, cozy gatherings, and of course, the joy of giving. At Branding Touchpoint, we take gift-giving seriously, so our curated selections are sure to ex...
Continue ReadingJul 25, 2024
When we move into fall, changing seasons bring more than just cooler weather and vibrant foliage. They also signal shifts in consumer preferences that can help guide your branded merch and marketin...
Continue ReadingJun 25, 2024
Unlock the Power of Elevated Packaging In the dynamic landscape of marketing, every detail counts. From the colors you choose to the fonts you select; each element plays a crucial role in shaping ...
Continue ReadingApr 29, 2024
Summer festivals are the epitome of fun, bringing communities together for unforgettable experiences filled with music, food, and celebration. For your brand, these festivals present a golden oppor...
Continue ReadingMar 29, 2024
The world is filled with constant innovation and change, which makes people nostalgic for simpler times and cherished memories. People from all walks of life seek comfort and familiarity in the pro...
Continue ReadingMar 18, 2024
Staying ahead of the “trends” curve is not just advantageous, it's essential for businesses to thrive. As we're navigate through 2024, we've seen certain patterns are emerging that are ...
Continue ReadingFeb 17, 2024
Embrace the Warmth of Peach Hues The Pantone Color Institute originally created the Color of the Year education program 25 years ago to engage color enthusiasts across the globe in conversations a...
Continue ReadingFeb 17, 2024
4 Ways to Celebrate Earth Day This April Each year on April 22nd, Earth Day becomes a global celebration of environmental awareness and appreciation. For business and organizations, caring about s...
Continue ReadingJan 2, 2024
It's easy to get caught up in the endless tasks and deadlines that keep your company running smoothly. However, in the hustle and bustle of daily operations, it's crucial not to overlook the heartb...
Continue ReadingDec 11, 2023
Staying relevant and appealing to customers is an ongoing challenge for any organization. Using promotional products is a preferred way to keep your brand at the forefront of customers' minds be...
Continue ReadingOct 23, 2023
Year-end is a busy time for most business owners. Not only are you working to get your financials in order, but you're also measuring success, exploring opportunities to grow, and celebrating achie...
Continue ReadingNov 10, 2023
8 Resolutions to Help You Achieve More in 2024 It's almost time to leave 2023 behind and start planning for an even better new year. Sure, many people will make New Year's resolutions and fail to ...
Continue ReadingOct 19, 2023
In today's rapidly evolving business landscape, where conglomerates and e-commerce giants dominate the market, it's easy to overlook the hidden gems – small businesses! While it might be temp...
Continue ReadingDec 10, 2023
The world of travel is evolving at a rapid pace, so let's explore the travel trends that are set to shape our upcoming adventures. From “set-jetting” to immersive culinary experiences a...
Continue Reading