Branded merchandise does more than display a logo. It can build connection, trust, and visibility where it matters most — in your own community.

From supporting local schools and nonprofits to equipping volunteers and employees, the products you choose tell a story about what your business stands for. The Touchpoints That Give Back catalog was designed to help you find creative, purposeful ways to make that story part of your everyday outreach.

Here are three ways to turn branded merch into community touchpoints that make a lasting impact.

1. Show Up Where People Come Together

When your brand shows up at local events, people notice. Instead of only offering financial sponsorships, consider donating or providing useful items that help volunteers and attendees.

·      Branded T-shirts or hats for Earth Day cleanups and charity 5Ks

·      Reusable water bottles or towels for community races

·      Totes or giveaways for local markets, fairs, or school events

Every item becomes a small but memorable reminder of your support. Did you know? According to the CECP Giving in Numbers Report (2024), companies with strong community engagement programs see a 13% higher employee retention rate and stronger brand reputation. Your merchandise can help you do both — make an impact and strengthen your team pride at the same time.

2. Create Everyday Impact Through Small Gestures

Not every act of giving needs to be a large donation. Small, consistent gestures often make the biggest difference. Products that blend sustainability and purpose show that your brand is thinking long-term about people and the planet.

·      Recycled notebooks for local schools or after-school programs

·      Sustainable totes for farmers markets or library events

·      Reusable drinkware for employees or community offices

A People Thriver (2024) study found that 74% of employees feel their job is more fulfilling when they can make a positive social or environmental impact. Choosing merch that supports those goals is good for your people and your brand.

These simple touchpoints build trust and help your company stay top of mind in everyday moments — not just during big campaigns.

3. Support the People Who Support Your Community

Behind every strong community are the people who make it thrive — teachers, first responders, healthcare workers, volunteers, and local teams. Branded merchandise can help your company show appreciation and pride while giving something practical and memorable.

·      Sponsor team uniforms or warm-ups for youth sports leagues

·      Create teacher or volunteer appreciation kits with branded journals and coffee mugs

·      Donate raffle items or event giveaways for local fundraisers and silent auctions

According to PwC’s Workforce Hopes and Fears Survey (2024), 88% of employees find purpose when their company positively impacts society. That sense of purpose extends to customers too — people remember and support brands that support their communities.

Turning Merch Into Meaningful Moments

Community involvement does not have to be complicated. It starts with showing up, giving thoughtfully, and using products that represent your values.

Every item you share or donate becomes a touchpoint that tells your community, “We care about where we live and work.”

If you are ready to find products that fit your local impact goals, explore our Touchpoints That Give Back catalog. You will find inspiration, product ideas, and ways to make your next promotion a meaningful one.

✨ View the full catalog: View the catalog here